Virgil's Vision
Virgil Abloh’s creative eye is the driving force behind Off-White’s movement towards antiperfection. Antiperfection is threaded into every piece of Off-White. To Virgil, nothing in life is really perfect, so why should your attire be?
Off-White Attire
Off-White attire celebrates uniqueness and unconventionality, following Virgil’s eye. Each piece is intentionally created antiperfectly.
All Mess Ups Welcome
Off-White forgives you for your oopsies. We actually encourage it. Off-White attire is perfect for spilling coffee onto. Don’t be scared to wear us because you know you’re clumsy. Your clothes are designed for wearing, and you are designed to be antiperfect.
Antiperfection in Action
Off-White encourages the rage against sterile perfection. Show us how you fight it. Your self-expression makes a bigger ripple than you think.
Help Perfect the Earth
Off-White is meant to be worn everywhere. Even taking out the trash. Your attire wouldn’t appreciate being shoved in the back of your closet. Be clumsy. Spill ketchup on us. We can handle it. Because every time you choose to re-wear us and embrace your antiperfection, you are actually contributing to perfecting the Earth.
